Elba London Lingerie – Product Presentation Film – 2018

Elba London Lingerie – Product Presentation Film – 2018

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Client: Elba London
Produced and Filmed by: PAVZO LTD, London. ®©2018
Audio recording and mixing by: PAVZO LTD, London
Motion graphics:: by PAVZO LTD, London
Colour grade by: PAVZO LTD, London
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Here at Elba London we understand how frustrating it can be when you can’t find a bra that works with your needs and that’s why we’re redefining the front fastening bra. We’re introducing a patented fastener in timeless designs fusing the best elements of style and comfort, sports and luxury to bring you a bra that combines function and aesthetics and promises to make life that little bit

Our experienced design team is listening to women across the country. Designed by women for women our mission is to deliver:
bra icon better fit

Soft, supportive underband (with no underwire!) Perfect cup coverage, Flattering designs, BETTER FUNCTION
Patented easy front-fastener, Non-slip adjustable straps, MORE COMFORT, Ultra soft fabrics, Comfortable support, No scratchy lace… PLUS, SUPER COMFORTABLE SMOOTH FIT MATCHING PANTIES.

Lingerie has the power to make women feel beautiful and confident yet so many women with arthritis or any kind of dexterity or mobility challenges are unhappy with their existing bras.The daily task of putting on a bra becomes a daily challenge.

I’m Judith Cook, and as a woman I felt that there had to be a better bra for these women, and that’s why I founded Elba London Lingerie.

Our mission is to offer elegant and innovative lingerie to any woman with dexterity or mobility challenges… combining easy fastening, easy comfort and modern styling. Together with Eva Lai, an experienced lingerie designer and technician who’s worked both at the designer end of lingerie with brands such as Agent Provocateur but also with more specilaised brands focusing on plus sizing, Elba London is listening to these women

Our innovative magnetic fasteners combined with ribbon finger loops offers easier fastening, the quality underbust band supports
without the use of underwires, we have wider front adjusting straps, soft stretch cotton modal together with sheer mesh for comfort and style, a choice of colours with tagless printed labels, plus flattering matching panties.

Our prototype is ready and we’ll now move to fit and grading, perfecting the patterns for optimum comfort, and get it in front of lots of women to ensure we’ve got it just right. As we continue to talk with women we look forward to playing an active role in offering function and style to them all whatever their ability or age, no compromises, no making do just helping them to feel good and look sensational.

Official Website: https://www.elbalondon.com/

Instagram: https://www.instagram.com/elbalondon/

Facebook: https://www.facebook.com/elbalondon

Twitter: https://twitter.com/ElbaLondon

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